The story of snapd

We started snapd with one goal: to empower and motivate girls like us- the ones who are confidently delusional enough to chase big dreams, but also human enough to feel totally overwhelmed by it all.

Because let’s be real- life can be confusing. One second you’re inspired to travel the world, the next you're stressing about saving every penny, starting a business, or climbing the corporate ladder. And then comes the real question: okay... but how do I actually make this happen?

It’s a lot.

To us, snapd is so much more than the products we sell, it’s about creating a space for girls like us, trying to make our “delusions” a reality, a reminder that it is possible. 

This isn’t about having it all figured out. It’s about starting somewhere, staying inspired, and backing yourself- even on the messy days.

It all started with a bus journey 

We’re two best friends who were juggling work, training for a half marathon, and trying (and struggling) to keep our lives together last summer when the idea hit us. We’d just finished our longest training run, completely wiped out, but our runners high had our minds racing. 

We looked down at the suction accessory stuck to the back of our phones (yep, an Amazon find) and had the same thought: this could be so much better. Better quality. Better design. Better vibe.

Then came the real lightbulb moment- a quick Google search later, and we realised a phone case with built-in suction didn’t even exist (not even on SHEIN, which says a lot).

That was it. We knew we had to make it happen- because these little pieces of silicone had quickly become essential for getting sh*t done.

Following a new recipe? Stick your phone up and go hands-free.
Need a second screen while working? Stick it to your laptop.
Taking content solo? Stick it to any smooth surface.
Checking your form at the gym? Stick it to the mirror and hit record.

We were tired of choosing between function and style- so we built a solution that did both.

Meet the Founders

I’m Charlotte on the right, and I’m Chloe on the left- we’ve been best friends for over 10 years (don’t even ask how that happened so fast). We've always been the kind of friends who constantly send each other business ideas, but this time, we knew it was something we had to run with.

snapd is the result of gut instinct, a lot of trial and error, and a shared belief that it is possible- whatever it is for you.

From late-night brainstorming sessions to making it all real, we’ve built snapd with heart, hard-work, and a real understanding of what it feels like to be busy, ambitious, and a little bit overwhelmed.

Every design, every product, every decision we’ve made it all with you in mind. And we’re only just getting started.

More Than a Phone Accessory

snapd isn’t just about making your life easier (although our snappy products deffo do that). It’s about empowering you to go after your goals, however unrealistic they might seem to other people.

We’re building this brand to be living proof that it is possible, and to create a place where people like us can come together to be confidently delusional. 

So here’s your reminder: whatever your dream is, it’s valid. It’s possible. And it starts now.

So snap into it. Start somewhere. We’ve got you.